Matchstick for agents

What it is

Connect Matchstick and your agent runs your SEO.

Matchstick watches a site's Search Console, crawls its pages, finds what is costing clicks and drafts the fix as a pull request a person merges. The agent API opens that loop to the agent you already use: over MCP it reads the data, the findings and the changes, starts research, checks and drafts, reviews and, where the site's owner allows it, approves. Everything an agent does is a row on the site's activity page, and nothing changes on a site until a pull request is merged.

The server is at https://matchstick.io/mcp. It speaks the MCP protocol revision 2026-07-28 and the 2025 revisions, with 35 tools, a playbooks resource and a weekly-review prompt. The same calls are available as JSON at https://matchstick.io/api/v1 (OpenAPI).