Terms
Last updated October 8, 2026
The short version: Matchstick proposes, you decide. Nothing changes on your site until you merge a pull request or click Apply.
The service
Matchstick watches the sites you connect through Google Search Console, crawls their public pages, and reports what is costing you clicks. Where it can, it drafts a fix as a pull request against a repository you chose, with the evidence behind it. It can also, when you ask, change a Cloudflare setting on your behalf and undo that change.
Your account
You may only connect sites, Search Console properties, repositories and Cloudflare zones that you own or are authorised to manage. You are responsible for anyone you let use your account. Keep your sign-in to yourself.
Trial and billing
- Every plan starts with a 7-day free trial. A card is required to start; nothing is charged during the trial, and we email you two days before the first charge.
- Plans renew monthly on the plan you picked. Change or cancel any time from Settings; cancelling stops the next renewal, and monitoring runs to the end of the period already paid.
- Plans include a monthly allowance of agent credits. When it runs out, new agent runs pause unless you have turned on top-ups, which add credits in $10 steps up to the cap you set. Unused credits roll over one month.
- Prices are in US dollars and exclude any taxes we are required to collect. Refunds are at our discretion, except where the law says otherwise.
Your responsibilities
Matchstick drafts; you review and merge. Read a pull request before merging it, the way you would one from a colleague. You are responsible for what you deploy to your site, including changes you asked Matchstick to apply directly.
Don’t use Matchstick to probe, scrape or alter sites you don’t control, to send spam, or to break the law. We may suspend an account that does.
What we promise, and what we don’t
We’ll run the daily checks and send the reports your plan includes, and keep your data as described in our privacy page. We can’t promise rankings, traffic or that every fix helps: search engines decide that, and Matchstick measures the result honestly either way.
The service is provided as is. To the extent the law allows, Matchstick isn’t liable for indirect or consequential loss, and our total liability for anything arising from the service is limited to the fees you paid in the three months before the claim.
Changes and ending the agreement
We may update these terms; if a change matters, we’ll email you before it takes effect. You can close your account at any time from Settings. We may close an account that breaks these terms, with a refund of any unused prepaid period unless the breach was serious.