Priced by how much we watch and how much we do.
Two numbers set your plan: the pages Matchstick watches every day, and the agent credits it spends researching, checking and fixing. Sites are unlimited on every plan.
Starter
A small site or a few tiny ones
$19/ month
Pages watched250
Agent credits / mo60
Roughly~6 fixes + weekly research
Extra credits$10 per 25
ProMost sites
Most sites and small portfolios
$49/ month
Pages watched2,500
Agent credits / mo250
Roughly~25 fixes + daily research
Extra credits$10 per 40
Studio
Large sites, agencies, many domains
$149/ month
Pages watched25,000
Agent credits / mo1,000
Roughly~100 fixes + daily research
Extra credits$10 per 60
Custom
Above 25k pages or needing an SLA
Let’s talk
Pages watchedAny
Agent credits / moAny
RoughlyDedicated playbooks
Extra creditsNegotiated
Included on every plan
Never uses credits.
Unlimited sites and Google logins
Daily Search Console pull, crawl and Core Web Vitals check on every watched page
The weekly report, tying ranking and crawl movement to merged fixes
Keyword, SERP and backlink data from our own Ahrefs and DataForSEO accounts
Pull requests with evidence and claims checked against your code
Email digest, GitHub integration, 16 months of history on connect
What a credit buys
Agent work is metered by what it actually used: model tokens, pages crawled, keyword and backlink lookups. Typical costs:
Weekly research passWinners, losers, cannibalisation, CTR gaps across the site
2 / siteCheckInvestigate one finding and deliver a verdict
3–5Drafted fixOpen a pull request with the change and its evidence
8–12Keyword / backlink enrichmentWhen a check needs outside data
1–2VerificationRe-fetch and recrawl after a merge
0Runs that find nothing to do cost nothing. Each timeline card in the app shows what its run cost.
Not included
Pages above your plan’s limit: they stay in Search Console but aren’t crawled or researched
Writing new content: Matchstick edits titles, snippets, links and code, it doesn’t write articles
Link building, outreach or paid campaigns
Changes to hosting or DNS settings: those come back as a check that tells you what to do
When you run out
Monitoring and reports keep running; only new agent runs pause
With top-ups on, we add credits in $10 steps, up to the monthly cap you set (default $10)
Unused credits roll over one month
Low-risk fixes can be set to draft automatically until the allowance is used; everything else waits for a click
Questions
Why pages and credits instead of per site?
A 40-page site and a 40,000-page site cost very different amounts to watch, and a site with lots of problems needs more agent work than a healthy one. Pages track the first; credits track the second. Counting sites would overcharge small ones and undercharge big ones.
How do I know how many pages I have?
When you connect Search Console we count indexed pages per property and suggest the plan that fits. You can see the count on each site’s overview.
What happens if a site grows past my limit?
Nothing breaks. The extra pages stay out of the daily crawl and research until you move up a plan; the app tells you when that happens.
Do I need my own Ahrefs, Claude or OpenAI account?
No. Matchstick uses its own accounts so the data is consistent, results are cached across sites, and we can route each task to the model and playbook that gives the best advice.
What does the trial include?
Seven days on the plan you pick, with its full credit allowance. Nothing is charged until day eight, and we email you two days before.
Can I cancel?
Any time, from Settings. Monitoring stops at the end of the billing period and your data stays for 30 days.
